ABOUT
What We Do
We are the first Communication Agency to apply Culture Codes, Global Archetypes and Quantum principles, to create the best communication.
This superposition (one of the Quantum principles) takes you to unknown territories, where there is no more USP or unique selling proposition, but an illimited number of possibilities.
You don’t succeed because you work hard or have all the data. You succeed because you are ON CODE. At RSR, we own 25 Culture codes, including those of the US, China, India, Brazil, Mexico, most of Europe, the Middle East, and city-states.
We are consultants, designers, architects, semiologists, anthropologists, humanists, craftsmen... We are a team divided into three fields of expertise: Strategic Consulting, Creation and Project Coordination.
We are the cure for binary and linear thinking. We liberate your mind and open it to new possibilities and perspectives. We transform oppositions into complementarity.
Bring all your communication into the future and be ahead of your competition with RSR.
TAILORED SOLUTIONS
Web Design
We focus on creating visually appealing and user-friendly designs that enhance your online presence and drive engagement.
Creation
We don’t just think outside the box. We reshape it.
Social Media
Loud and bold, or quietly confident, we always cut through the noise.
Branding
We’ll make your brand resonate through revolutionary brand storytelling.
Campaings
Running campaigns that convert is our bread and butter.
OUR VISION
Crafting holistic communication & marketing experiences across multiple channels and bring your brand into the future.
50
Years Of
Brand Building
25
Culture
Codes
50
Forbes Fortunes
Clients
OUR PHILOSOPHY
We are dedicated to expanding our creative horizons to craft and amplify the legendary stories behind our clients' brands.
We believe that the Reptilian always wins and bring a deep understanding of Culture Influencers. Niche marketing and segmentation are over. You have to resonate at a deeper level with Global Archetypes.
At the intersection of psychology, culture, and branding, we understand that brands are among the most powerful creators of collective imagination.
Our mission is to craft and expand the cultural footprint of brands, ensuring they resonate deeply within the global consciousness. We offer a comprehensive and integrated approach, combining strategic consulting with trend analysis, semantic insights, editorial programming, advertising, publishing, and social media expertise.
Our approach is fundamentally human-centered. We’ve developed a unique methodology that combines social sciences—psychology, sociology, anthropology, and semiotics—with marketing principles. In our process, design is conceived with a deep understanding of the Zeitgeist (the general intellectual, moral, and cultural climate of an era) and the underlying codes at its core, where trends are replaced by Global Archetypes.
Activate your becoming
Contact us today to discuss the possibility of a presentation and book an appointment with your future.
Harbor Island Way
Hobe Sound, Florida 33455
THE PAST DOESN'T EXIST.
We create the future of your brand. Our cutting-edge technology, visionary team and unrelenting work ethic put us miles ahead of the competition.
"Not a day goes by when I don't hear, see or otherwise experience the archetype discoveries that we have made."
Dave Bostwick, Dir. Market. Research, Daimler Chrysler
"Dr. Rapaille’s approach unlocks deep consumer insights. It’s a game changer in the market.”
Charlotte R. Otto, Global External Relations Officer,
Procter & Gamble
"The Corporate brand study conducted by Dr. Rapaille is probably the best piece of research this company has seen in a long time."
Beth Comstock, CMO, General Electric
"It was such a thought provoking rich and rewarding experience that I will not forget for the rest of my life."
Grace Han, Division Expertise, LG Electronics
Dr. Clotaire Rapaille
Dr. Rapaille is an internationally known Archetypal Marketing, Creativity, and Innovation expert. His unique approach to marketing combines a psychoanalyst’s depth of analysis with a businessman’s attention to practical concerns. His technique for market research has grown out of his work in marketing, psychology, social psychology, psychoanalysis, and cultural anthropology.
Missy De Bellis
Experienced Vice President with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Digital Strategy, Business Planning, Integrated Marketing, and Advertising.
Strong professional with a Master of Business Administration (MBA) focused in Business, Management, and Marketing from University of Hartford.
Myriam Rais
With a Master of Digital Design and Art Direction from Sup de Pub Paris, Myriam has built a strong career—in creative project management, digital marketing, creation and digital design— led communication strategies, created innovative products, and crafted visual identities for clients. Passionate about cultures, human psychology, and understanding users' unconscious needs.
Chloé Sanz
Chloé Sanz holds a Master's degree in Art Direction and Digital Design from Sup de Pub Paris and is a talented art director and creative professional. She is passionate about travel, the audiovisual world — especially cinema and television — as well as photography. Chloé also has a strong interest in pop culture, cryptocurrencies, and new technologies.